Page 13 - NY Cooperator December 2019
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COOPERATOR.COM 
THE COOPERATOR — 
DECEMBER 2019     
13 
Since 1958, out clients have been assured 
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Please call us to learn more about our services. 
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For additional information, contact 
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cesarano &khan1_8 use this_:cesarano &khan 4  7/22/15  4:59 PM  Page 1 
with announcements sent through mul- 
tiple channels – including direct record- 
ings to land lines, which makes it useful  resident enter that same repair request  
to residents who don’t have computers, or  into the online system. Shortly thereafter  
who don’t use smartphones or email.  
If they don’t want to receive notifica- 
tions at all, residents can also opt out of  email confirming the registration of their  
the system entirely. According to Lott  complaint or request, and may even find  
however, if a resident does opt out, part  the problem resolved by the time they get  
of that opting out includes agreeing to  home. The idea is that these systems are  
indemnify management for any damages  so seamless and efficient, the next time a  
the resident might experience as a result  resident  has  a  problem  and  needs  to  re- 
of them choosing to stay out of the loop.  port it, they’ll go  straight to the platform  
Say they suffer a fall as a result of the lights  and do it themselves. 
being  turned  off  for  scheduled  mainte- 
nance that was announced via the alert  
system, for example. The board and build- 
ing would likely not be held liable for fail- 
ing to deliver a warning message, because  served  on  its  board.  When  it  comes  to  
the resident made it clear they didn’t wish  people’s comfort with and integration of  
to get one.  
Mark Smucker is a co-founder and  her  view,  the  biggest  hurdle  is  plain  old  
CEO of Bixby, another online manage- 
ment tool. Based New York City and ser- 
vicing customers worldwide, Bixby offers  didn’t grow up with these types of tech- 
vendor services in addition to commu- 
nications and management features – es- 
sentially creating a private marketplace  need to have their children or grandchil- 
for Bixby users attached to their app and  dren come help them learn how to use it –  
website that provides essential services,  almost to literally ‘decode’ the mystery of  
with preferred pricing to users for such  how to use the technology for them. They  
things  as  dry  cleaning,  storage,  moving,  too easily accept as fact that they ‘just can’t  
and insurance. Bixby’s revenue-sharing  do it,’ when what they really mean is that  
agreements with its ‘preferred partners’  they don’t want to do it. They play dumb.  
enable the company to offer clients access  They panic at the login – and god forbid  
to the partner list at no charge.   
According to Smucker, residents’  son. If there’s no tech help, the game is  
comfort with and integration of web and  over.” 
app-based tools like Bixby and Building- 
Link into their lives is mixed, and usually  fective response to  this kind of  reaction  
cleaves along generational lines. His com- 
pany works with management and staff to  sion.  One  thing  co-op  and condo  com- 
get people comfortable with the app and  munities can do to help all residents – not  
its many benefits, but note that “There will  just the older ones – gain comfort and  
always be residents who say, ‘We don’t use  facility with new technologies is to offer  
apps and we’re never going to.’” He finds  some training, with a bit of humor. Run- 
that in older co-op communities – which  ning a free learning seminar for residents  
generally  have  older  populations  –  the  born, say, before 1970 to learn how to use  
breakdown between those who will use  the new technology not only saves face,  
web-based communication apps and those  but can help make people overcome their  
who won’t is about 50-50. In newer con- 
dos, where the population may be some- 
what younger, the breakdown is about 70- 
30 in favor of app users. It’s even higher in  done better and more easily.  
rental properties, where the resident base  
tends to be young and internet-savvy; app  Luddites. As Lott says, “There’s always go- 
use in those communities can be north of  ing to be that one grumpy resident,” but  
90 percent of the building population.  
Kestenbaum says that for residents, the  efforts on the part of the board, manage- 
learning curve is day-to-day. “It’s a hand- 
holding process, and it develops over  long way in making technological innova- 
time.” He cites the example of a resident  tion a part of a well-functioning commu- 
who in the past would perhaps report a  nity.                                                               
leaky faucet to the doorman, expecting  
the doorman to then alert the super, who  
would arrange for a repair. With Building- 
Link or similar software, supported by the  
training they provide to staff members,  
the doorman might now instead help the  
– perhaps even on the way to the subway –  
the resident will receive a text message or  
Smoothing the Transition 
Dana Greco is a mental health pro- 
fessional based in New York. She lives in  
a co-op  building in the Bronx and has  
web-based technologies, she says that in  
garden-variety embarrassment.  
“Many people, particularly seniors,  
nologies,” she says. “They don’t find them  
easily accessible. Often, they will say they  
the login doesn’t work for whatever rea- 
Greco suggests that the best, most ef- 
is patience, with a big helping of compas- 
self-doubt and see that what might have  
initially seemed intimidating is actually  
very useful, and ultimately gets the job  
That’s not to say there won’t always be  
a little understanding, plus  good-faith  
ment, and technology supplier can go a  
n 
A J Sidransky is a staff writer/reporter for  
The Cooperator, and a published novelist.  
façade type may also depend on whether the  
project is located in a historic district, which  
may require that the new façade match—or  
as least blend —with existing buildings. That  
decision, in any event, will require input from  
the local governmental authorities as well.  
“High-end projects,” Gaynor says, “still prefer  
the glass look. These curtain wall systems are  
not inexpensive. Energy efficiency depends  
on many components—not just on glass or  
masonry —so that factor may not be the deci- 
sive one in façade choice.” 
What Buyers Want? 
Joanna Mayfield Marks, a broker with  
Halstead property in Brooklyn says façade  
style does make a difference for buyers. “Buy- 
ers like anything shiny and bright. They love  
floor-to-ceiling windows. But, these units can  
be energy inefficient,” costing more to oper- 
ate than similar units in masonry buildings.  
Nonetheless, “Glass makes an easier sell,” she  
says. “It brings the outside inside.” 
Whether the market will see a drop-off in  
glass tower construction remains to be seen.  
Many factors will play into whatever trend ul- 
timately emerges. One thing we know for sure  
is that we are likely to see both options avail- 
able for the foreseeable future.  
n 
GLASS VS. MASONRY 
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