Page 12 - NY Cooperator October Expo 2019
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12 THE COOPERATOR —  OCTOBER 2019   COOPERATOR.COM  traction as time goes on and new residents   move into multifamily communities. As   younger owners, particularly millennials,   enter co-op and condominium buildings,   will they find a way to adapt their already   considerable  social  media  habits  to  the   lives of their buildings?  Woofter thinks   so.  He suggests that the first place where   social media may show up in the life of   residential real estate outside of sales and   marketing is in new, ultra-luxury build-  ings with very young populations.  From   there it might spread to co-op and condo   communities.    But  that’s  still a  ways  off;  with  many   young professionals putting off home-  buying thanks to crushing student loan   debt burdens, whether or not a condo as-  sociation has a Facebook page or Insta-  gram account is pretty far down the list of   priorities for both current and would-be   residents. In the meantime, keep check-  ing under your door for those notifica-  tions, because you won’t likely be receiv-  ing  a  tweet about  the Summer’s  Over   BBQ on the roof this Saturday.   n  A J Sidransky is a staff writer for The Coop-  erator and a published novelist.   CO-OP/CONDO...  continued from page 11  the building could do about its unsight-  liness. “Officially,” explains Graeff, “we   couldn’t do anything, but we did write a   letter to the director of the school, and   the school was very responsive. They   wanted to do something to improve the   situation. We offered to help.”  Initially, the school appealed to local   nurseries for proposals to improve the   overgrown lot. One offered a $3 million   plan. Clearly, that was out of reach. A   more modest plan to plant six dogwood   trees was enacted.  Four of those trees   survived and continue to grow, but that   approach didn’t address the problem   sufficiently. Graeff and Proops, both of   whom had interest in botany and horti-  culture, attempted seeding the lot with   wildflowers to begin rehabilitating the   space. They literally pitched seed bags   over the fence – and lo and behold, the   seeds took, eventually carpeting that sec-  tion of the trashy lot with free-growing   wildflowers. Life finds a way.  Graeff and Proops didn’t want to create   a formal garden, though. Their approach   was to create a less labor-intensive, more   natural environment. “Our botanical ap-  proach to rehabilitate the yard is to create   a ‘meadow’ by introducing plants, flow-  ers, ferns, and shrubs that grow wild in   the Northeast and will spread on their   own,” says Graeff, “doing battle with the  project has encouraged outreach to other  community, the individual shareholders,   weeds, slowing erosion of the slope, and  co-ops and  rental  management compa-  eventually not needing any upkeep. As we  nies to clean up their properties along  by having more greenery and flowers to   clear a section of weeds, we are introduc-  ing  wildflowers  of  the  area;  black-eyed   Susans, cone flowers, shasta daisies, tiger   lilies, ferns, lily of the valley, and asters.  row Court at 565 West 169th Street, also  the look and feel of the area, and the peo-  These plants serve as pollinators and food  in Washington Heights, for nearly two  ple who call it home. One can only hope   sources for bees, butterflies and birds. It  decades.  She  founded  the  Washington  that not only will these types of projects   will take several  growing seasons to see  Heights Gardening Club (WHGC) 19  continue, but that the idea of community   what plants thrive and spread, and com-  pete successfully with the weeds. This  ing the neighborhood.  approach  is  different  from  a  manicured   garden which needs constant tending to  area around Woodrow Court with the in-  retard weeds, enrich the soil, kill bugs,  stallation of wrought iron fencing around   give extra water, add mulch, etc. The  the tree pits that dotted the sidewalks near   boulders and severe pitch of the property  the building, and the small park immedi-  make that kind of gardening unrealistic.”   Graeff goes on to say that “Current-  ly, when frost kills the plants in the fall,  the tree pits, the WHGC collected gently   the slope remains barren all winter. The  used clothing and other items which they   school  orga-  nized with a   nursery to plant   evergreen trees   along the con-  crete fence, so   eventually they   will cover much   of  that  area.   This fall, 2019,   we  are  planting   holly and coast-  al azalea shrubs   that  don’t  lose   their leaves in   the winter along   the bit of apart-  ment wall  fac-  ing the property that has invited graffiti.”   The project also offers an educational  extended their beautification efforts up   opportunity. “We were invited to a pre-K  into the 170s along both Broadway and   class, and integrated making a meadow  St. Nicholas Avenues, despite the cost of   behind their school with their April em-  phasis on plants and water,” Graeff says.  the years. “When we started the cost was   “We read the book   The Curious Garden   by Peter Brown, about a boy who encour-  ages plants in his urban neighborhood to   grow, thus transforming urban ugliness  greater community as well. “We work in   into a green and colorful place that the  conjunction with Uptown Dreams, a boys   neighbors are proud of. In addition, we  and girls organization run by Coach Dave   helped the students make ‘seed rockets’,  Cranshaw,” Hockenbury continues. “The   which are dirt and seeds spooned on to  project gives young people a chance to   toilet paper and tied with a string, which  both work within their community and to   they threw over the chain link fence from  experience gardening in an urban envi-  the playground in mid-April. Now, from  ronment.” Columbia Presbyterian Hospi-  their playground, they will see wildflow-  ers growing in the meadow they helped  responded to the WHGC’s work, adopt-  to create.”   The project has also gotten other  fencing and planting in their part of the   shareholders from 736 and the adjacent  neighborhood, to the south of Hocken-  co-op at 45 Overlook Terrace, as well as  bury’s co-op. The hospital’s efforts are   other neighbors, involved in the project.  centered south of 168th Street, while the   They weed, dig in the dirt, and contribute  club focuses north of 168th Street.  funds. One neighbor working in the gar-  den even became reacquainted with her  shareholders and co-op buildings is clear-  elementary school teacher, who happened  ly alive and well in Washington Heights,   to still be living in the neighborhood. The  and the benefits are clear. The co-op   Overlook as well.   A Neighborhood Facelift  Dana Hockenbury has lived at Wood-  years ago with the intention of beautify-  The project started in the immediate  example to others to dig right into what   ately to the west of the property. To raise   the  funds to pay for the fencing  around   sold ‘flea-market’   style in the little   park. The co-op   provided a  space   in the building to   store the items as   they were collected,   as well as garden-  ing equipment.   In addition to   providing the fenc-  ing, the club plants   the tree pits with   annuals  in  the  spring and bulbs   in the fall, which   provide a welcome   dash of color when   they bloom. Over 19 years, the club has   the fencing for the tree beds rising over   about $550 per bed, now it runs about   $850 per bed,” Hockenbury says.  The project now reaches into the   tal, a major presence in the area, has also   ing the same style and design for tree bed   Community involvement on the part of   and the neighborhood benefit – not just   break up the monotony of concrete, but   by getting to know their neighbors, and   knowing that those neighbors care about   involvement in the greater community   will increase, that these projects will be an   their larger community needs.    n  A J Sidransky is a staff writer/reporter for   The Cooperator, and a published novelist.   BEING GOOD...  continued from page 1  “Community   involvement on the   part of shareholders   and co-op buildings is   clearly alive and well in   Washington Heights.”  a gym in the prewar building.  Other Options  Co-op and condo buildings are look-  ing into other amenities as well. “Stor-  age,” says Marsh, “has become more of   a requirement than an amenity.” Marks   notes that many buyers today are inter-  ested in solar panels as a long-term en-  ergy component to their investment. She   also notes that package rooms, even in   non-doorman buildings, are sought after   more and more.  Community rooms are also in high de-  mand. Susan Lauren, Principal of Lauren   Interior Design  in Manhattan, installed   one in a former commercial space at a   West End Avenue co-op that functions   both as a meeting place and recreation   spot for residents, as well as a potential   party room that can be rented to resi-  dents or outsiders. It has a separate street   entrance for non-resident events.  Marsh and Sacks also note that com-  munity rooms are popular options in   buildings with young communities and   older residents, who often take over the   space for card parties and reading.  All  in  all,  existing  co-op  and  condo   buildings need to consider the following   factors when adding on amenities. First   and foremost, what do the existing resi-  dents want? Second, what will make the   building more competitive in the mar-  ket? Third, do you have the space and the   budget to achieve your goals? If yes, add   on that amenity.                                          n  AJ Sidransky is a staff writer at The Coop-  erator, and a published novelist.  WHAT’S HOT...  continued from page 6  MANAGEMENT


































































































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